Diversidad
El creciente sentido de apertura amenaza con diluir la influencia del Mercado Directo de los comics comerciales. El ambiente democratizado y diverso es anatema a un aparato conservador, provocando un choque generacional que rechaza a la diversidad y que obliga a las publicadoras a tratar de satisfacer la demanda de dos mercados completamente diferentes uno del otro.
“It’s harder to pop artists these days. There is no apparatus out there. There is no Wizard Magazine out there that told you who the hot top 10 were. We don’t have that anymore. We can hype our artists all we want, but I don’t know if we know how many artists, besides maybe (Steve) McNiven and (Olivier) Coipel, absolutely move the needle on anything to be drawn.
What we heard was that people didn’t want any more diversity. They didn’t want female characters out there. That’s what we heard, whether we believe that or not. I don’t know that that’s really true, but that’s what we saw in sales.
We saw the sales of any character that was diverse, any character that was new, our female characters, anything that was not a core Marvel character, people were turning their nose up against. That was difficult for us because we had a lot of fresh, new, exciting ideas that we were trying to get out and nothing new really worked.
[…] Our new heroes are not going anywhere! We are proud and excited to keep introducing unique characters that reflect new voices and new experiences into the Marvel Universe and pair them with our iconic heroes.
We have also been hearing from stores that welcome and champion our new characters and titles and want more! They’ve invigorated their own customer base and helped them grow their stores because of it. So we’re getting both sides of the story and the only upcoming change we’re making is to ensure we don’t lose focus of our core heroes.”
— David Gabriel, Vice Presidente Senior de Ventas y Marketing de Marvel Comics.
SIGUE:
2018
